MUD\WTR Influencer Strategy

1,500,000 People reached
99 Pieces of content
760,000 Impressions

Launching MUD\WTR in the UK required a nuanced understanding of their brand values and audience. Our influencer marketing strategy was crafted with precision, targeting influencers in health & wellness, outdoor exploration, and families to ensure alignment with MUD\WTR's ethos.

The challenge here was not just finding the right influencers but also crafting content that felt genuine and resonated with their audiences. Through whitelisting and tailored content, we achieved over 760k impressions and created 99 pieces of bespoke content, demonstrating the power of thoughtful, value-aligned influencer partnerships in expanding brand reach and engagement.